BFA Graphic Design


This is the Educational Effectiveness Evaluation Plan for this program. See department website for additional information about this program

Learning Outcomes

  • Students will develop writing and verbal competencies commonly used in the description and analysis of visual art and graphic design. These include critical response to theoretical texts and conceptual development. This includes research, writing, and critique of the intent of their own work.
  • Students will be able to create original design work that exhibits a distinct personal voice. The full-time faculty through academic advising and professional mentoring provides close supervision as do our long-standing and dedicated part-time faculty who are working professionals. Students will receive individual attention that will help him/her develop an original and articulate body of work as a graphic designer.
  • Students will create and develop graphic design that meets the specifications and requirements of communication problem. The sequence of required courses help students develop the necessary techniques and execution of form and content relevant to the field in both digital and print media.
  • Students will have a professional design experience in which they demonstrate competency with industry standards.

Course requirements for the degree

» University Catalog

Curricular Map

The curricular map shows how each required course contributes to the program's learning outcomes.

» Curricular Map (PDF)

Annual Learning Outcomes Assessment Report(s)

In a process called assessment, the faculty of each degree program measure student attainment of program learning outcomes goals on an annual basis. The assessment processes used by this program can be found in the link (PDF) below:

» Learning Outcomes Assessment Process (PDF)

Assessment Rubric

In assessing learning outcomes, program faculty often develop rubrics which establish criteria and expectations showing how outcomes are evaluated. The assessment processes used by this program can be found in the link (PDF) below:

» Learning Outcomes Assessment Rubric (PDF)

Program Review

Program review represents Chapman's commitment to excellence in academic programs through periodic review of educational effectiveness. Every 5 to 7 years, program faculty members prepare a self-study report, which is reviewed by external, expert reviewers, numerous Chapman faculty governance councils and committees, and the Office of the Provost. Program review provides an opportunity for each program to reflect on its educational effectiveness as well as its contribution to the university's mission and strategic plan. The results of program review guide institutional planning, budgeting and decision-making.